About me

UX Content Manager

April Norhanian

Transforming Digital Experiences Through Strategic Content Leadership

With over 20 years of experience at the intersection of content strategy, user experience, and emerging technology, I specialize in creating scalable content systems that drive meaningful user engagement and business results. My expertise spans from traditional UX writing to cutting-edge AI-powered content solutions, positioning brands for success in today's rapidly evolving digital landscape.

UX Content Management Excellence

As a seasoned UX Content Manager, I've led content transformation initiatives across diverse industries including healthcare, SaaS, government, and telecommunications. I excel at conducting comprehensive content audits, developing robust content models, and implementing governance frameworks that ensure consistency at scale. My approach to content architecture goes beyond writing—I design systematic solutions that integrate seamlessly with headless CMS platforms like Contentful and HubSpot, creating sustainable content ecosystems that grow with your business.

My expertise in information architecture, taxonomy development, and metadata strategy enables me to structure content that's not only user-friendly but also optimized for search and accessibility. I've successfully guided organizations through complex content migrations and redesigns, always with a focus on improving user outcomes while meeting business objectives.

Proven Leadership & Collaboration

Throughout my career, I've built and managed high-performing UX writing teams, establishing content strategy functions from the ground up. At BetterCloud, I was specifically hired to create and grow their UX writing department, demonstrating my ability to scale content operations in fast-growing tech companies. My leadership style emphasizes cross-functional collaboration—I work closely with designers, developers, product managers, and stakeholders to ensure content decisions align with broader user experience and business goals.

I've successfully implemented content governance strategies across multiple organizations, creating style guides and standards that maintain brand consistency while empowering teams to work independently. My experience spans contract and full-time roles, giving me the flexibility to adapt quickly to different organizational cultures and project requirements.

AI-Powered Content Innovation

Recognizing the transformative potential of artificial intelligence in content creation, I've expanded my expertise to include AI engineering and prompt optimization. I develop custom AI agents that streamline content workflows, implement multi-modal language models for complex content challenges, and craft precision-tuned prompts that deliver consistent, brand-aligned results.

My approach to AI integration focuses on enhancing human creativity rather than replacing it. I design AI-powered content systems that maintain the strategic thinking and user empathy that define great UX writing, while leveraging automation to improve efficiency and scale. This unique combination of traditional content expertise and emerging AI capabilities positions me to help organizations navigate the future of digital content creation.

Ready to Transform Your Content Strategy?

Whether you need to establish scalable content operations, optimize existing content systems, or explore AI-powered content solutions, I bring the strategic vision and hands-on expertise to drive meaningful results. Let's discuss how we can elevate your content to meet both user needs and business goals.