UX Content Strategy
Plan, design, and manage
My name is April. I’m a UX Writer and Product Content Strategist. Using best practices for copy and content strategy, I guide content design for websites, digital products, and mobile apps.
Simplicity doesn’t just happen. Taking complex ideas and turning them into a frictionless user experience is an art. ContentGoals can help.
UX Writing: The magic sauce in usability.
- Error Messages
- Toast / Snackbar Text
- Style Guides
Small words can have a BIG impact for SaaS applications and digital products. UX Writing presents an opportunity to bring out your brand’s personality and functionality. First, identify roadblocks your user may encounter. Then, through the magic of simple words; avoid, explain, and offer a solution.
Content is used across many teams and channels. Collaboration and transparency is important for a cohesive content strategy that translates into an engaging user experience.
From concept to delivery, UX content strategists guide all of your content efforts.
- Content Audits
- Information Architecture
- Navigation / Hierarchy
- Wireframes / Taxonomy
- Logic Workflows
Document and manage access for collaborators while tracking the success of your content.
- Content Management Systems
- Content Inventories
- Language Localization
- Content Performance
- Accessibility / Permissions
Content strategists, designers, developers, project managers, UX researchers, and stakeholders work in tandem to create the best user experience. First, make your team aware to engage with content strategists. Then, create a transparent and collaborative governance plan to support anyone who touches content—which is pretty much everyone.